Copywriting - 20 Tips For Writing Great Marketing Material

Ask 20 copywriters for their top 20 tips and you will probably get many different lists. What follows is based on five years as a freelance copywriter in Gloucestershire, UK, preceded by years as a copywriter, technical writer and PR writer. New ideas will come and go. But, from experience writing online and offline marketing materials, there is a hard core of gems that will never disappear. Here, in no particular order because they are all important, are 20 that have worked for me:

1. Write regularly (every day).
2. Interview thoroughly before writing marketing materials.
3. Know your subject. Research, research, research!
4. Ask your client what they want: then listen to what they say.
5. Read widely: background matters for great marketing material.
6. Copy good copywriting (for practice, NOT to use).
7. Prepare a thorough (it needn't be long) creative brief.
8. Emphasise customer benefits: it's at the heart of excellent copywriting.
9. Tackle the subject from a new perspective.
10. Encourage constructive criticism from your clients.
11. Get your hands dirty to understand tangible products before you write.
12. Identify your best writing time and try to work to it.
13. Use the end effect. Set a timer and write...
14. Understand your media: the web is not the same as a brochure.
15. Always include a call to action.
16. Engage your brain before picking up your pen.
17. Mind-map the document you are writing.
18. Understand what the writing has to achieve: good copywriters do.
19. Write for your reader; address them as a friend.
20. Love your work. If you don't, you will never write the best that you can.

From experience as one of Gloucestershire's freelance copywriters, I firmly believe that you can apply these tips and gradually evolve into a better writer. Of course it helps to have a natural ability, but with education, practice and honest feedback, it's possible to improve your skill at writing great marketing material. Why not take a few of the above tips and try using them today. I'm sure that you and the people you write for will see the difference they make to your written marketing materials.

Copywriting - 20 Tips For Writing Great Marketing Material

Copywriting - 20 Tips For Writing Great Marketing Material
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As one of the more experienced and versatile copywriters in Gloucestershire, UK, Al Hidden offers more than 25 years' experience in technical sales, marketing, PR, technical writing and creative copywriting for businesses that need to define and differentiate themselves.

http://www.alhidden.com

Copywriting Fees - How Much Should You Charge?

If you're a new copywriter, you're wondering how much you should charge. There's a simple answer: charge according to what your time is currently worth, and according to the client's budget. In this article, we'll look at how to make fee-setting for your copywriting business simple.

My own copywriting career began over 30 years ago. When I started, I was writing copy for other small business people. They were friends, and I knew they'd repay the favor somewhere along the line, so I charged them friends' rates.

As I built up my client list, I charged more for certain kinds of projects: those which required extensive research, and rush jobs, which took time away from my business and other writing, for example.

Copywriting Fees - How Much Should You Charge?

I'm sure that you're thinking that this is all very well, but how do you charge for a project when you're not sure how long the project will take?

There's no simple answer. You can charge your client an hourly rate, or you can charge a fee for the project, and guess how long it will take. If you underestimate the time the project requires, that's not the end of the world. You may have under-charged, but you'll have gained a client, and his goodwill.

Although you put a certain value on your time and skills, what if the client just can't afford you?

Here's a big tip: ask your client what his budget is for the project immediately, before you deliver a formal proposal. Explain to your client that creating scopes and proposals takes time, if he says he doesn't know what his budget will be, or isn't sure.

You should also explain that you charge a fee for creating a detailed proposal. Here's why: some businesses have no intention of hiring a competent copywriter. They merely want some free research. If your prospective client won't pay for two or three hours of your time so you can create a proposal, he's not serious about hiring you.

As your copywriting skills and experience develop, setting fees becomes much easier, and you'll be more relaxed about it. Until then, base your fees on what your time is worth.

Copywriting Fees - How Much Should You Charge?
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Copywriting is highly profitable, and it's fun too. Want guidance? Top copywriter Angela Booth's "Copywriting Master Class - Ten Weeks to Copywriting Genius" at http://angelaswritingclasses.com/Class/copywriting.html helps you to start and run your own copywriting services business and/or write copy for your own business.

For quick results in your copywriting career, Angela's comprehensive package "Seven Days To Easy Money: Copywriting Success" at http://copywritingcashnow.com/copywriting.html takes you from novice to pro copywriter in just seven days. This popular package has been turning writers into successful copywriters for eight years. Packed with information, the guide is totally practical. You could be signing up your first clients within two days.

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Copywriting Success - 5 Decadent Steps to Successful Copywriting

You've probably noticed the lack of eloquence in the written word over the past year or so. It seems the language isn't as decisive or clear as it once appeared to be. There's something missing. But we keep reading, looking for the missing components, and wondering what happened to the beautiful language we used to read.

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1. Essential Headline Points

Chocolate is decadent, rich, and exquisite. It melts on the tongue, and we know that because it's brown, lavishly topped by a swirl, and the aroma is sweet. The headline of your article must equally display the contents. Use keywords that effectively describe what's inside your articles.

Copywriting Success - 5 Decadent Steps to Successful Copywriting

2. Quality Sub Headings

Would you eat a decadent rich Cappuccino Brownie all in one single bite? No. Of course not! You nibble at the edge, test the flavor, then just as that delicate wealth of flavor sinks into the proclivity you call your soul, you plunge the last of it inside and allow it to flow over your tongue. Quality Sub Headings should give your reader the same high-impact, power-charged experience.

3. Use of Impact Sources

Words, oh glorious words? Have you ever wondered how we communicated without words? Eloquence spoken, engendered, and tuned to the music of our hearts with a decadent beat. Words say what we want to say. Use them. Take honor in honing your language and increasing your vocabulary. Sing them out and give them the importance of EXISTANCE.

4. Dance of Eloquence

Purple prose can be bad. Or it can be good. Why waste time writing if you can't dance the language of eloquence? Give yourself room to share the beauty of what you're writing. Allow your soul to dance, and give your heart away in the process. The Dance of Eloquence in writing is sharing the language, information, and knowledge you've gained. Let the words flow!

5. Get to the Point

With all of that, you'd think the writer might have missed the point of the show? Perhaps, the writer lost a few logic and detail oriented folks, or not. But... There are those who appreciate the use of the language and can better comprehend the point if it comes along with a dance of eloquence. But there must be a point to your articles. Get there, before you sign off.

Are you ready for the final gleaning of information?

Go to

http://advertizeyourbusiness.com and claim your two FREE article marketing templates, sign up for a FREE Subscription to ADvertiZe and learn the value of words.

Copywriting Success - 5 Decadent Steps to Successful Copywriting

Jan Verhoeff teaches the power of words and emotions. Learn more at http://janverhoeff.com and share the excitement of accomplished written words.

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