Persuasive Techniques - How to Brainwash Someone With Mind Control Techniques

Persuasive techniques have been attracting a lot of marketers today. When they can't approach their target market with other segmentation tactics such as the demographics or geographical, they're opting for other ways to learn how to brainwash someone. That's why I'm going to reveal one of the mind control techniques that are powerful enough to make your customers cry, beg or even yearn for your products in this article.

One of the most commonly used persuasive techniques or mind control techniques that most marketers use today to learn how to brainwash someone is the "association principle". Let me explain. This principle says that consumers tend to associate their feelings with a particular stimulus due to it's frequent appearance together. The stimulus can be anything that's visible. If you're a network marketer and your target customer tend to feel excited whenever you show him a picture of a big house, start to show or relate your network marketing opportunity together with the big house. Tell him how he can afford a big house for himself or his family by grabbing the money making opportunity (network marketing) that you're offering. Slowly but silently his mind will start to associate his excitement of owning a big house together with the network marketing opportunity (stimulus). The next time you mention about your opportunity, automatically his mind will start to recall back the feelings that were generated when he was showed a picture of a big house.

If you're wondering why these mind control techniques are so powerful and effective to learn how to brainwash someone, let me explain. As you know, feelings are some of sort of emotional responses and numerous studies proved that our rationality will be crippled seriously and  easily persuaded with emotional factors. By clearly understanding this principle, you can bring back any particular feelings of your customers that'll lead to more "YES" from them as this will clearly stand out as one of the powerful persuasive techniques that psychologists have researched and proved. 

Persuasive Techniques - How to Brainwash Someone With Mind Control Techniques

Persuasive Techniques - How to Brainwash Someone With Mind Control Techniques
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Let's recap what you've learned in this article:

• Persuasive techniques have been attracting a lot of marketers today to persuade their target market better

• Association principle is also related as one of the mind control techniques to tap into your customers mind to bring back any feelings that you want so that you can influence them easily

• Emotions tend to cripple someone's rationality level seriously as you'll be able to learn how to brainwash someone easily with emotional factors.

First Kiss Test - How to Instantly Know If She Wants to Be Kissed

If you've been moving things forward with teasing, flirting, social proof, kino escalation or any other attraction building technique, then the first kiss is just one more baby step. That being said, it's a good to give her a kiss test to avoid any potential awkward moments...

Here's an easy kiss test you can use to determine whether she's ready to be kissed or not. Lightly stroke her hair with your fingers and ask her what kind of shampoo she uses. When she answers, you can also move your head in closer to hers and smell her hair. If her body language doesn't pull away from you, then you know she's ready for the kiss. Touching a woman's hair and especially smelling her hair is very intimate to a woman. She will only allow you to do this if she feels very comfortable around you.

Another thing you can do is ask her "Hey, are you a good kisser?" However she responds, just go with it and keep the conversation flowing. You might add something like "You know, I can tell a lot about a girl by the way she kisses a man." I then might playfully turn my face to the side and point to my cheek, non-verbally instructing her to kiss me. Here, she might just give me a quick peck on the cheek in which I would proceed by busting her balls. Something like "Wow, seriously girl. That was the lamest kiss ever. 2 out of 10...maybe 3 tops." From there, she might try to give you a better kiss on the cheek the second time. Better yet, she might challenge you to beat her score of 2 out of 10 by asking you to kiss her on the cheek. Regardless, you know she's into you at this point.

First Kiss Test - How to Instantly Know If She Wants to Be Kissed

If she signals for you to return the favor and kiss her on the cheek, do it very slowly and romantically. Slowly move her hair out of the way exposing her cheek. Hold her arm with one of your hands as you softly pull her closer to you and very softly kiss her on the cheek. Hold your lips on her cheek for a couple seconds. Even add in a little whisper in her ear after the kiss. Something like "I know you liked it" or "mmmm...you smell good." Of course, don't be too serious with this, you want to make it clear to her that you're just having fun. But still make sure you whisper very sensually using a slow, deep voice, as this will excite her.

Now that you know she's ready, it's just a matter of going in for the kiss when you feel the moment is right. The above are just a couple of kiss tests that will give you more confidence in yourself knowing that she wants you to kiss her.

When you do kiss her, do it with intention. Even if you haven't played the situation perfectly, going in for the kiss with confidence and conviction will often be enough to instantly create that romantic movie moment for her. This is a very powerful moment for a woman and by doing this, you are giving her something very special.

First Kiss Test - How to Instantly Know If She Wants to Be Kissed
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Luke Victor is internationally known for his no B.S. approach to helping men achieve phenomenal success with women and relationships. He has earned the trust of thousands of men with his methods of attracting quality women, and techniques for giving women incredible pleasure in bed.

For more on how to attract a woman, or to download a free eBook go to the Modern Man's guide to picking up women.

What Makes a Good Writer?

So you want to be a writer? How can you be a good writer? It would be difficult to define a good writer with just one definition.

Writing is an art as well as a science. Writing is an art since it has various styles to it and it is a science as you would use different techniques to write it.

Good writing however has much more to it than just the common techniques used. [It depends on who your target audience is and whether you know your audience well]

What Makes a Good Writer?

The parameters for a good writer depend on the audience who is going to read it.

For instance, the differences between the style content writers use and the style full-time is that the content-writers mostly use first and second person; whereas a writer for a newspaper would use an objective tone (third-person reporting). The language used is also different for different media of communication.

The general yardsticks to determine whether one is a good writer are to check whether his/her article has a good flow, eye-catching content and the language. The sentence structure, grammar, ideas and the form used are some of the other factors that play an important role in determining whether one is a good writer.

However, there is no one way to find out who a good writer is.

What Makes a Good Writer?
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I was born on October 24, 1982 in Trivandrum, Kerala, India. I started writing poems at the age of 17, when I was in my 12th Grade. I won several poetry contests in school and that is what made me decide to get my poems published in anthologies and enter poetry contests. I won the "Editor's Choice Award for Outstanding Performance in Poetry" from ILP, MD, USA in July 2001. My poems got published in 2 anthologies - Muse Whispers Vol. 2 and Vol. 3. I also write articles and translate documents, etc. (from German to English and English to German) on a freelance basis.

This was a great boost to me. I plan to publish my own book of poems in a few more months. You can contact me at skorpionqueen@rediffmail.com.

How to Write a Testimonial

You have had fantastic service. You love the product. You really enjoy working with a particular company, and then... they ask you to write a testimonial for them. What do you do?

If you are like most people, you say "sure" and then sit and stare at your computer for a while, your brain spinning, and not knowing where to start. You type in some words, and then delete them. Your brain draws a blank so you put off writing that testimonial for another day... and another day. You really mean to write it, you just don't know how.

To help you put your thoughts into words, here's five ways to help you write that testimonial.

How to Write a Testimonial

1. Stream of consciousness approach: The easiest way to write a testimonial is to speak it. Imagine a friend or colleague has asked you about the business or service - what would you say to them? Either record your answer (most mobiles have a mini recorder in-built into them) or have someone scribble down your answer.

2. Jot it down: The thought of "writing" can give some people a cold sweat. The word "jotting" doesn't have the same fear level. So just "jot" a few points down on some paper, and then fax it off.

3. Structured approach: If you prefer a bit of structure, then write your answers to the following points:

a. Start with what prompted you to choose this service or product

b. Then - what you were concerned about or afraid about (e.g.: you may have found similar services were very slow or the service person didn't turn up)

c. Then - what happened when you bought the product or service. What did you do and what results did you get?

d. What was your favourite feature of the product or service?

e. What did you like most about the approach the product or service took?

f. Who would you recommend this product or service to? Why?

g. Anything else you would like to add.

4. Be specific: Always write about specific details and not general comments. Comments such as "they are the best company to deal with" are too broad. If you say "they turn up on time, clean up after themselves, take the time to explain everything in non-geek speak" add more meaning.

5. Video it: The most powerful testimonials are ones that made using videos. Just grab your camera phone or webcam, and either get someone to ask you the structured questions listed above while you answer, or just talk about the product or service. Send the camera film to their mobile, or drop it onto a disk and mail it. Simple!

A few last pointers.

Don't worry about how long or short your words are. If you write a page, they can always edit it and just use the key points if they are looking for a short testimonial, or they can use the whole thing. By writing until you are "done" you give the company options.

You need to be 100% honest. Only include things in your testimonial within your direct experience.

And finally, where possible give permission for your full name and company name to be used. If you have a website, give permission for your website to be linked to your testimonial. This has the added benefit of giving your website more Google juice through gaining a link back to it, as well as adding credibility to your words.

Writing a testimonial doesn't have to be a chore - just pick the approach that best works for you and give it a go. You will feel great for being able to share your experience of the product or service with people, and the company you are writing for will feel appreciated and valued.

How to Write a Testimonial
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Ingrid Cliff is a Brisbane copywriter and the Chief Word Wizard of Heart Harmony - her writing services studio that helps put your business into words. Visit her website for a free copy of "Copywriting Secrets: Seven Secrets of Compelling Copy and Powerful Words".

Power Words And Phrases

I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.

You can generally find a lot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use.

They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves.

Power Words And Phrases

Some examples of the power phrases I use include:

"Listen closely..."

"As you may already know..."

"Now, I don't know about you..."

"Well, I've got news for you..."

"Let me explain..."

"And best of all..."

"In fact..."

"Here's the bottom line..."

"Quite frankly..."

"Now, I know what you're thinking..."

"Take a deep breathe and relax..."

"The answer is yes..."

Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases.

Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words.
Some power words to use in your marketing include:

Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets

You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you.

Those are just a few of the power words and phrases that I have collected over the years.

Do yourself a favor:

Another power phrase...?

No really... do yourself a favor:

Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too.

And over time, you'll have plenty of power words and phrases to choose from when writing your sales material.

They sure make life a lot easier...

And profitable too!

Power Words And Phrases
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Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at [http://www.ineedsmokes.com]

Born With The Moon In Scorpio

According to Astrology, the exact location of the moon during the time of your birth determines your emotional reaction to the world around you. While the astrological sun colors your outwardly aggressive actions, the moon dictates your inner, passive or receptive urges. The moon is your "female energy" - she represents the type of nurturing energy you project, and/or the type of mothering you received as a child. Today we will discuss the Moon in Scorpio.

The Scorpio Moon: Joy and Pain

The Moon is literally in its fall, or denouement, in this sign. For this reason, Scorpio Moon folks are known to grapple with themselves on the inside. They typically experience all emotions extremely, deeply and totally - ecstasy, sorrow, elation... and yes, their tempers, when provoked, can be explosive. To complicate matters, Scorpio Moon people regard their own emotions as a source of vulnerability and therefore try to keep their true feelings under wraps. So, it's not surprising that while many Scorpio Moons are traveling this earth feeling everything very intensely, they're also wearing this kind of detached look. After all, if they were to be found out, there would be very grave consequences indeed. What those consequences might be is anybody's guess... but if the Scorpio Moon is the one doing the imagining, it's sure to be quite catastrophic.

Born With The Moon In Scorpio

The Scorpio Moon, in a nutshell: intensity. Intense likes, intense dislikes, intense fascination, intense disgust... and yes, in keeping with the general Scorpio reputation, intense love affairs. This is a very black-and-white, all-or-nothing moon with extremely fixed notions about things. If you're loved by a Scorpio Moon then you are loved fiercely, totally and completely; but if you're despised by a Scorpio Moon, then you may as well not exist. And it's quite possible in dealing with this turbulent moon native that both emotions may be directed at you at different points in this lifetime. If a Scorpio Moon perceives that you have slighted them in some way... better make good immediately, or run and hide until the mood passes, because in all likelihood, revenge is being plotted against YOUR head!

The Scorpio Moon: Offsetting the Drama With Private Relaxation

Scorpio Moon people tend to go through life acting on hunches, "reading between the lines" - picking up subtle nonverbal cues, moods, intentions, underlying messages and such. Indeed, someone with this moon placement may get a very different meaning from the same conversation heard by someone with a more literal and pragmatic mind. This is not only quite distracting to the moon native, but when they react to these perceptions it often leads to undesired consequences and drama. Thus, the irony of the Scorpio Moon; being consumed by the very internal composition one despises in himself, and attracting drama-infused situations as a direct result of trying to avoid them.

A troubled Scorpion Moon person should allow herself some distance from time to time... a private sanctuary where she can sort out her emotions, get a healthy perspective and then emerge from the "cocoon" with renewed inner peace and a higher purpose in mind. Indeed, reflection and meditation feels quite natural to this introspective moon native and is encouraged as a way to take the edge off and temper the extreme moods. A deeply sensitive soul, capable of great courage and strength... there is much room for psychological growth and wisdom to be gained with this lunar positioning.

The Scorpio Moon: A Powerful Force for Good OR Evil

As with any sign, there are both positives and negatives to the Scorpio Moon placement. The sign of Scorpio has been assigned two symbols- the Scorpion and the Eagle. The former, a covert creature who stealths along the ground; and the latter, a symbol of power and might, soaring into the high heavens. Lows and highs... the Scorpio Moon is quite familiar with both states of consciousness... more than most, in fact.

Spiritually evolved Scorpio Moon souls can (and should) harness the gift of their emotional intensity and move proverbial mountains with it. If a Scorpio Moon person is intrinsically good, then that goodness of spirit can manifest itself in divine ways... extreme compassion and generosity toward fellow man, great and unshakeable integrity, impeccably honest conduct in business and personal affairs, and a permanent seat on the side of righteousness and justice. An enlightened Scorpio Moon will pledge his whole self to any and every cause he deems important; profess his undying faith to his family, home, country; and even make the ultimate sacrifice in a lifelong promise to serve God. Yes, this moon placement is often found in religious leaders, as the spiritual aspect is heavily emphasized here.

Less evolved Scorpio moons, on the other hand, are not averse to using abject means to get what they want. The concentration of power in this sign placement has led many a wayward Scorpio lunar native down a dark and devious path of corruption. In direct contrast to their enlightened counterparts; illicit affairs, illegal and underhanded dealings, petty and deceitful behavior, psychological turmoil, and loyalty to no one but themselves are trademark signs of the afflicted Scorpio Moon. Again, this is all due to the fact that Scorpio is in the moon's fall, thus making emotions feel uncomfortable, unnatural and all-encompassing. With the all-or-nothing theme at work, indeed this placement will produce some extreme results.

The Scorpio Moon and Sex

It has been said that sexual impulses drive the Scorpio Moon native moreso than other moon signs, perhaps because they radiate such passion and intensity that they're forever in need of release. The Scorpio Moon is equated with transcendental lovemaking or "soul sex" in which the participants experience an exalted state of consciousness by way of the physical sex act itself. Clearly, while "sexual nirvana" is hardly a day-to-day occurrence, this moon person has been labeled as having an extra potential for such achievements. At the very least, this moon person admits to having a high sex drive, even allowing sex to affect his or her decisions at certain points in life.

The Scorpio Moon as a Nurturer

The Scorpio Moon Nurturer is fiercely protective and psychologically all-consuming. Scorpio Moon Mothers, or "Smothers" as they are sometimes known, must learn to temper their intensity. If the Scorpio lover is possessive in her affairs, the Scorpio mother is equally possessive of her children. It will be her ongoing challenge to "let go." These moon natives must get a reign on that fretfulness that leads to strings of sleepless nights, and interfere less in the daily trials and tribulations of their young sons and daughters. Scorpio Moon Mothers must generally permit themselves to chill out, cool down and back off. An earth-sign or earth moon-sign partner can lend a comforting and grounding effect for the Scorpio nurturer who has let the worrying get out of hand yet again.

Other signature themes and preoccupations of the Scorpio Moon: secrets, mysteries, severity, psychology, power, control, passion, revenge, obsession, loyalty, sex, depth of feeling, ethics, spirituality, solitude, death. No, the Scorpio moon is surely not made of green cheese, but rather some of the most powerful facets of human existence. This lunar native must learn to embrace the reality of his or her own emotions as opposed to running or hiding from them. If the Scorpio Moon person can navigate his or her own spirit to a higher and more exalted place, he will recognize the potential for complete and total happines that lies within himself... and the transformation will be powerful for certain.

Copyright 2005 Dina Giolitto. All rights reserved.

Born With The Moon In Scorpio
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e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt - that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing - the well-known 4 P's (Product - Price - Promotion - Positioning) that form the classic Marketing mix. Add the extra 3 P's (People - Processes - Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.

1. Personalization

The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy

Privacy is an element of the mix very much connected to the previous one - personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service

Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.

4. Community

We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) - therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site

We have seen and agreed that e-Marketing interactions take place on a digital media - the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place - a digital location for digital interactions.

Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing - it is then a moderating function.

6. Security

The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

- security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion

At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
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Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and is also a volunteer Economics teacher.

You can contact her via her personal website at BRAINmarketing.net [http://www.brainmarketing.net] or check out her latest developing Marketing resources project at TeaWithEdge.com